C.A.N. stands for the Canucks Autism Network which commissioned Wein & Co. Creative along with Alterna Films to produced a PSA featuring Vancouver Canucks forward Manny Malhotra. The announcement was designed to help spread awareness behind the rising developmental disorder of autism and to direct viewers to the network’s educational resources.
The concept behind this project was to describe the growing concern through a collage of imagery and typographical counterpart for each word being spoken.
Client: Canucks Autism Network
Project: Art DirectionPSA