MACH MIT!

Art Direction, Brand Identity

Description

Mach Mit is a senior magazine distributed throughout lower Austria by Kommunalverlag. The previous design of Mach Mit needed a new brand and a new look for the entire magazine layout. A new logotype was designed and new identity was given to the pages through the use of pastel colours that were inspired by the traditional Austrian houses as well as using a typographic design that was retro and more legible for seniors.

Client: Österreichischer Kommunalverlag

Project: Branding / Art Direction