Art Direction


Tonic is a Canadian designed and manufactured yoga/active wear company which began in March 2004 to create a lifestyle line for today’s modern women. The line was inspired by the west coast lifestyle, which supports healthy and active living.

The inspiration behind the Spring and lifestyle photo shoot for 2011 was based on rhythmic gymnastics. All three lookbooks were art directed under Wein & Co. Creative for each collection including catalogues and branding material.

Client: Tonic Lifestyle Apparel

Project: Art direction / Design